We’re excited to announce we’ve recently had the opportunity to work with the excellent Professor Richard Wiseman (who is Britain’s only Professor of Public Understanding of Psychology), on an innovative new study comparing the psychological influence of a plain talking head clip, with that of a hand-drawn animated video.
We created the animation in the RSA style, which we’re most known for, while Richard Wiseman provided the voiceover and filmed the talking head. Both videos had the same audio and follow-up questions, ensuring the experiment was as controlled as possible.
The results were not only impressive, but also very interesting. Our main objective has always been to create entertaining, and enlightening animations, and we’re pleased to say that this study proves we are successful in this endeavour. The results were all greatly positive in our favour, showing that information explained in animations is 15% more likely to be remembered by the viewer, than facts in its talking head counterpart.
As one would expect, the animation was found to be more entertaining (by 33%!) There was also a huge 66% increase in the amount of participants willing to share the animation, due to how interesting and informative viewers found it.
We’re very grateful to Richard Wiseman for conducting this study, and allowing us the chance to take part. Look out for further collaboration between us in the future!
You can watch the animation HERE.