Posted on October 3, 2012 by Katie // 7 comment(s)
We’re excited to announce we’ve recently had the opportunity to work with the excellent Professor Richard Wiseman (who is Britain’s only Professor of Public Understanding of Psychology), on an innovative new study comparing the psychological influence of a plain talking head clip, with that of a hand-drawn animated video.
We created the animation in the RSA style, which we’re most known for, while Richard Wiseman provided the voiceover and filmed the talking head. Both videos had the same audio and follow-up questions, ensuring the experiment was as controlled as possible.
The results were not only impressive, but also very interesting. Our main objective has always been to create entertaining, and enlightening animations, and we’re pleased to say that this study proves we are successful in this endeavour. The results were all greatly positive in our favour, showing that information explained in animations is 15% more likely to be remembered by the viewer, than facts in its talking head counterpart.
As one would expect, the animation was found to be more entertaining (by 33%!) There was also a huge 66% increase in the amount of participants willing to share the animation, due to how interesting and informative viewers found it.
We’re very grateful to Richard Wiseman for conducting this study, and allowing us the chance to take part. Look out for further collaboration between us in the future!
You can watch the animation HERE.
This post was posted in Cognitive Media Blog and was tagged with Cognitive Media, animation company, 2012, animation blog, Study, Richard Wiseman, psychological study
7 Response to The As If Principle - Our Collaboration with Richard Wiseman
John says:
I would make one tiny point about this survey, I think you should have asked if you had read the book or not. I am guessing that many on the list (since fans of {Prof Wiseman) would have, but on a small sample it could make the groups non-random. I am not an academic so this may have all been taken account of!
Posted on October 12, 2012 at 11:42 am
WP Ho says:
An excellent illustration and animation as usual, so much so that I'm now keen to find out more about the as-if principle. Hope to see more illuminating "visual" lectures coming out from your company. Keep up the good work!
Posted on November 4, 2012 at 6:38 am
Leonard Majzlin says:
I find the animate technique fascinating and have been turning my students on to its power. Our graduate program (Digital Media Design for Learning) explores the interface between media, technology, content and learners and your RSA series is simply brilliant... and combines both a cognitive and metacognitive process into an amazing reinforcement tool. More, more, please!
Posted on November 17, 2012 at 2:37 am
david warfield says:
i really want to learn more. the impact of conceptual visual thinking with timing and knowledge.
thanks
Posted on February 2, 2013 at 12:04 am
Katie says:
Hi David,
To learn more I would suggest visiting Richard Wiseman's website (http://richardwiseman.wordpress.com/) and possibly reading his books, as he is the expert on this subject, and will be able to give you more information than we can.
Many thanks and best wishes,
Katie
Posted on February 6, 2013 at 3:42 pm
Anne says:
This is wonderful! Amazing how clearly and engagingly it conveys complex ideas in a short time. I was planning to refer to the As if Principle as part of a talk I'm giving next week, and would love to use this illustration. Since I will not have internet access when presenting the talk, I would need to download the video in order to use it. Is it permissible to do that? I would of course give you credit, and if sharing the powerpoint, I would replace the download with a link to your website.
Posted on February 28, 2013 at 2:59 am
Cybele says:
The video was great, but it's your research that I'm really interested in. Is there a full report I can get my hands on? I'd like to know your methodology and see the full results if possible.
Posted on April 8, 2013 at 8:44 pm